Future Chain

Future Chain

ChatGPT and Copilot Aren’t the Same Tool. Here’s How to Use Both.

Most supply chain planners treat them as interchangeable. They’re not. One thinks. One executes. Use the wrong one for the job, and you waste time.

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Global Supply Chain Council and Casey Tremblay
Feb 02, 2026
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When supply chain planners start using AI, they make a critical mistake. They assume ChatGPT and Copilot are different front ends to the same engine. So they pick one and stick with it. This logic fails in the real world of planning work.

The truth is simpler and more useful. These tools solve completely different classes of problems.

ChatGPT is your strategic thinking partner. It diagnoses issues, builds logic, and redesigns processes. It handles the hard problems that require reasoning and context. Copilot is your operational speed tool. It cleans data, updates reports, and automates repetitive tasks. It lives inside your existing systems and gets grunt work done fast.

One builds the model. The other runs it.

“In real enterprise environments they solve completely different classes of problems,” says Haris Qarni, a supply chain operations specialist. “Using both properly is where the real efficiency jump happens.”

The supply chain planners winning right now are the ones who stopped debating which tool is better and started using both for what they actually do well.

What ChatGPT Actually Does

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A guest post by
Casey Tremblay
Casey Tremblay is a senior analyst at Optiva with a deep focus on supply chain and sustainability. With extensive experience in analyzing market trends on supply chain optimization, Casey brings a wealth of knowledge.
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